READING – BEYOND TEXT In a hyper-connected world, the traditional act of readings has surely evolved. The first thing you read or see is maybe
Sharing knowledge and transforming that to application is my forte. Three decades of rich experience across various management disciplines and Academics enabled me to evolve as a Mentor. I play the role of Consulting and Coach, in areas of Management, Marketing, Media and Communications.
I founded Prognosys Perception Management in 1999 (Prognosys Marcom Services Pvt. Ltd since 2011), and have been actively engaged in consulting leading clients in areas of Communication and Marketing, and also associated with leading Consultancies on Projects.
Exposure as a Board Member and Academic Advisor with leading B-Schools and Communication Institutes helped me get a perspective of Industry-Institution-Interface and shape the relevant curriculum.
Prior experience includes roles in Public Relations and Corporate Communications, being associated with some leading agencies like Spectra, Pressman, Mudra (DDBMudra group), and Sampark (Ketchum). This provided a foundation in areas of Marketing and Strategy. Digital, Media, Communications, and Strategic Content Management.