Content Focused
Communication & Marketing Consultant

About Me

I have about three decades of rich experience across various management disciplines.  Started my career in Public Relations and Corporate Communications and worked with some leading agencies like Spectra, Pressman, Mudra (DDBMudra group) and Sampark (Ketchum). This provided a foundation in areas of Content Writing, Media, Communications, Marketing and Strategy.   

I founded Prognosys Perception Management in 1999 (Prognosys Marcom Services Pvt. Ltd since 2011), and have been actively engaged in consulting leading clients in areas of Communication and Marketing, and also associated with leading Consultancies on Projects.  

Exposure as a Board Member and Academic Advisor with leading B-Schools and Communication Institutes helped me get a perspective of Industry-Institution-Interface and shape relevant curriculum.  

I am an Advisor cum Director in EximPlatform and Amalagam Digimedia.,


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Marketing & Management
Sudarshan Srinivasan

Sales — Not My Job!

This is not about Lead Generation, or those mantras of download this, or join a program and discover the magic of exponential growth.  The biggest

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Marketing & Management
Sudarshan Srinivasan

Exam on Remembering Exams!

With the Government of India having announced the New Education Policy where one is wondering what the future will be, this is a reminiscence of

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