Jugaad (“Jugaar“) is a colloquial Hindi (Devanagari: जुगाड़ (जुगाड)), that refers to a non-conventional, frugal innovation, often termed a “hack“. It could also refer to an innovative fix or
A Seasoned Communication & Marketing professional with over 30 years of experience. Engaged in helping organizations combine conventional with Digital Communications & Marketing.
Founder at Prognosys Perception Management in 1999 (Prognosys Marcom Services Pvt. Ltd. since 2011), and have been engaged in consulting leading clients across diverse sectors like Art & Culture, Amusement, Agri-tech, Auto, Consumer Tech, Edu-Tech, Energy, Engineering, Fintech, Healthcare, IT, Lifestyle, Management Consulting, Personality Brand Building, Retail, Spirituality, Telecom, etc.,
I am an Advisor cum Director in EximPlatform and Amalagam Digimedia.,
Exposure as a Board Member and Academic Advisor with leading B-Schools and Communication Institutes also provided me a foundation for Training Corporates. Speaker on various forums, have featured in media.
Prior experiences include having worked with leading agencies like Spectra, Pressman, Mudra (DDBMudra group), and Sampark (Ketchum), and also associated with leading Management Cconsultancies on projects.
I help companies create engaging content as a marketing tool, and devise methods for deploying these across platforms is my passion for optimum results.
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Slice of Life
READING – BEYOND TEXT In a hyper-connected world, the traditional act of readings has surely evolved. The first thing you read or see is maybe
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