Category: Marketing & Management

There’s a Manager inside all of us, except that one may choose not to Awaken this quality for Coping with Change!  The second half of the 20th Century saw a big craze for Management education with foundations from World War II.  Many new fields have emerged with the flavor of Management with most of us aspiring […]

Rapidity, Complexity, and Frequency of changes (RCF) occurring constantly are key factors that managers have to deal in today’s ever-changing environment.  Further there is a pressure to achieve not just targets but deliver results within a limited period.  So we call this a Changing Managerial Challenges Changing, for the RCF of tomorrow may be different […]

“I sacked my `Technical’ person today! Nincompoops, just don’t know how to communicate.” I have heard the above statement from a lot of my business owner friends, and have wondered what does this statement actually mean.   A technical person, whether a mechanic, engineer, accountant, or the likes, would have faced the axe that day, not […]

Many Mantras, Many Models!  and in all this one may wonder as to why another new name or concept.  When i shared the term PRIGITALL, someone told me it sounded like some medicine.  That made me quite happy — for PRIGITALL is a tonic to boost media exposures in changing times. We want to look […]

Every communication screams SALE and something OFF! The impression given is that the earth is going to end in the next 48 hours, and that puts you totally off! How many of the offers did you respond to that tried to influence you through those snail mails, those door to door salesmen (no gender offence […]

Economics – the word itself makes most of us run away at the sound of it, because it sound so esoteric, or we think so.  The terms or jargons tend to scare one and all that the minute you hear that the other person is an Economist, you can safely assume what they would speak […]

Thomas Friedman in his book the Lexus and the Olive tree said “Print Medium made readers out of us, television and radio made listeners and audience out of us, while Internet has made Publishers out of us.” Media is no longer limited to just print media, articles, direct mail, TV, radio, newspapers, and telemarketing– it […]